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The banner of EDU project

The U.S. Department of Education

The U.S. Department of Education (EDU) website is being redesigned to improve educational access and excellence, creating a more user-friendly and accessible platform. Focused on better serving primary users—students, parents, educators, policymakers, and community members—this UX/UI bootcamp project provides clear, essential information on student loans, grants, and educational resources.

My Role
  • UX Researcher
  • IA Designer
  • UI Designer
  • IxD Designer
Project Type
  • Government Agency Web Redesign
Timeline
  • 2 Weeks
Tool Used
Tool 1 Tool 2 Tool 3 Tool 4

Project Overview

The Problem

The website promotes student achievement and global competitiveness through educational excellence and equal access. However, other sites fail to make crucial loan and grant information easily accessible, driving users away.

How can the Department of Education website be developed to increase user success based on page traffic and link clicks?

The Solution

Enhancing the Department of Education website's user experience for parents of high school seniors can streamline student loan and grant research, improve accessibility, and increase user success through better page traffic and link clicks.

Design Process

Research Phase
  • Pitch ideas
  • User persona
  • Define user path
  • Heuristic evaluation
  • Competitor analysis
  • Usability test
Ideation Phase
  • IA-card sorting
  • Sitemap
  • User flow
  • Wireframes
  • Mobile wireframe
  • UI style tile
Design Phase
  • UI Style Guide
  • Mobile UI Design
  • Desktop UI Design
Test Phase
  • usability plan
  • Usability test
  • Test Analysis

Assumption

Target Users

Parents of Seniors Students.

Needs

They need Support with college financial planning, like loans and grants, to ensure family stability, along with tools to stay engaged in their children’s education and manage work-life balance.

Challenge

How might we redesign the U.S. Department of Education website to create a more user-friendly, accessible platform for parents, students, and educators, ensuring easy access to critical information on student loans, grants, and educational resources? Our goal is to improve navigation, enhance information accessibility, and increase engagement through a design that fosters educational success and supports users in making informed decisions.

Research

Research Goal

To gain insights from real users on the usability and clarity of the U.S. Department of Education website. We aim to understand their challenges, preferences, and needs when accessing information on financial aid, grants, and educational resources.

Research Method

  • Usability Testing
  • User Interviews: 1 on 1 interviews & Behavioral Interview
  • Heuristic Evaluation Analysis

Key Questions:

Navigation

  • How easy is it to find grant and loan information?
  • What sections or terms confuse you?

Content Organization:

  • Is the information organized clearly?
  • Does the amount of information feel overwhelming?

Language and Accessibility:

  • Are language options sufficient?
  • Do terms or steps seem unclear?

01. Usability Testing

Objective
  • Measure ease of navigation and clarity in each task.
  • Identify points of confusion or delays.
  • Gather user feedback on improvements for streamlined navigation and better information flow.
Key Tasks
  1. Find Pell Grant Information: Locate and list steps for Pell Grant eligibility.
  2. Get Started with Discretionary Grant Applications: Identify the process and total steps for starting a discretionary grant application.
  3. Apply for a Grant: Navigate to the application section, find suitable grants, and initiate the application process.
A GIF of the original website
Key Takeaway

Users find it hard to navigate the U.S. Department of Education website due to confusing sections, too much text, and unclear links.
Simplifying the navigation, adding clearer visuals, and making language settings easier to find can help users quickly access important information about grants and loans.

Navigation

Hard-to-find language settings, broken links, unclear paths, and overwhelming buttons/categories.

Content and Information Clarity

Confusing sections (e.g., “Grants” vs. “Student Loans”), inconsistent terms, dense text, poorly placed guidance.

Information Overload

Heavy text, difficulty selecting correct links.

Visual Design

Distracting colors, lack of engaging icons/carousels.

External Links and Terminology

Confusing redirects, unfamiliar terms (e.g., FSA ID), translation challenges.

3D image

02. User Persona

In the previous step, we conducted usability testing to understand how real users navigate the U.S. Department of Education website, focusing on challenges they face in finding financial aid information. From these tests, we observed common pain points like confusing navigation, overwhelming text, and unclear grant vs. loan distinctions. Creating Maria’s persona consolidates these findings, representing a primary user type—a parent managing their child’s education finances. This persona helps us:

An image of user persona

Maria Gomez, a 46-year-old office manager, seeks student loans and grants for her child's college expenses. She's tech-savvy and involved in her child's education but worries about the financial impact of debt and is unsure where to start with grants.

03. Empathy Map

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An image of empathy map

04. Heuristic Evaluation analysis

This section presents a comprehensive heuristic evaluation of the U.S. Department of Education website. By analyzing the site against established usability principles, we identified key issues that impact user experience and accessibility. These insights will guide recommendations for creating a more user-friendly and inclusive platform.

The U.S. Department of Education website faces key usability and accessibility issues, including inconsistent navigation, excessive links, lack of error recovery in the search bar, missing alt text for images, poor color contrast, and inadequate accessibility features like WAI-ARIA attributes. Addressing these challenges with clearer navigation, simplified content, and accessibility improvements will enhance user experience and inclusivity.

The "Student Loans, Forgiveness" section struggles with jargon, inconsistent link styling, scattered information, and missing definitions. Accessibility issues include lack of alternative text, poor contrast, and insufficient ARIA attributes. Centralizing information and improving design and accessibility will greatly enhance usability.

The "Grants" section of the U.S. Department of Education website highlights several usability and accessibility issues. Usability concerns include jargon-heavy language, inconsistent link styling, a missing email icon, and uneven spacing in bullet points. Accessibility gaps involve missing alternative text for buttons, insufficient guidance for external links, and the need for larger buttons to support users with mobility impairments. Addressing these problems with clearer language, consistent design, and accessibility improvements will significantly enhance the user experience.

05. User Path / Wireflow

This section illustrates the user journey across key pages of the U.S. Department of Education website, focusing on navigating from the homepage to completing specific tasks. The flow starts at the Homepage, where users explore key sections like Student Loans, Grants, and Data. From there, users navigate to the Grants Page, access detailed Discretionary Grants Information, proceed to Grant Applications, and finally complete the task on the Apply for a Grant Page. This flow highlights navigation pain points, inconsistencies, and areas for improvement to streamline the user experience and make the journey more intuitive and efficient.

06. Initial Usability test

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Ideation Phase

Card Sorting

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  1. Creating random cards
  2. Scramble
  3. Grouping
  4. Structuring
A image of card storting process
Site Map

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A image of site map

Design Phase

Wireframes

As a team, we worked together to create the initial wireframes and designed simple interactions to quickly test usability. During this process, we noticed several important areas for improvement:

* Desktop wireframes *
Feedback

As a team, we worked together to create the initial wireframes and designed simple interactions to quickly test usability. During this process, we noticed several important areas for improvement:

Iteration Phase

In the iteration phase of the EDU project, our team focused on translating insights from usability testing into actionable design solutions.We began by creating wireframes to outline the structure and functionality of key pages, followed by iterative design improvements based on user feedback.
Our goal was to enhance usability, simplify navigation, and ensure the interface aligns with the needs of diverse users, from students to educators. This process allowed us to refine both the visual design and interactive elements, delivering a more accessible and engaging user experience.

Iteration of High-Fidelity Prototypes

During the iteration process, we refined our high-fidelity prototypes based on usability testing insights and team feedback. Key updates included:

  1. Top Navigation Bar: Enhanced visual prominence with improved hierarchy and contrast to ensure easier navigation.
  2. Hero Banner: Incorporated interactive elements and a more dynamic design to increase engagement and functionality.
  3. Press Release Section: Redesigned with clear visual distinctions to minimize accidental clicks and improve user flow.
  4. Secretary of Education Section: Added clear visual cues for clickable areas to make interactions more intuitive.
  5. Student Loan Page: Optimized button sizes and layout for better visual balance and efficient use of screen space.

These refinements helped us create a more polished, user-friendly design that meets the needs of our target audience.

Protptype of homepage Prototype of student loans Prototype of grants Prototype of pell grants
Mobile device design

These mobile wireframes are adapted from the desktop design, ensuring a seamless transition to smaller screens. Starting with desktop allows for establishing a clear information architecture and visual style, which are then streamlined for mobile. This approach ensures feature completeness, consistent branding, and an efficient, user-centered experience on all devices.

UI Style Guide

This UI Style Guide serves as a comprehensive reference for maintaining visual and functional consistency across the EDU project. It includes guidelines for typography, color schemes, iconography, and spacing to ensure an intuitive and accessible user interface. By adhering to these standards, we aim to create a cohesive design system that enhances usability and aligns with the project's educational goals.

Color Guide Typography Guide

Key Takeaway

Retrospective